BRANDING
Health By Jenny
http://www.healthbyjenny.net
http://www.healthbyjenny.net
This logo design concept came from the goal of showcasing Jenny's unique set of services. She is a nutritionist - so I used an apple to symbolize nutrition.
And she is a Yoga Instructor - so I used the purple lotus flower to symbolize the restorative quality of yoga.
And she is a Yoga Instructor - so I used the purple lotus flower to symbolize the restorative quality of yoga.
And she also teaches Zumba, a very fast-paced dance aerobic class - so I used a heart to symbolize "heart-pumping" aerobic activity.
She is also a trainer who will teach you how to properly lift weights - so the barbell symbolizes this aspect.
Her tagline, "creating healthful habits for life" really incorporates what she teaches and encourages - health and total wellness.
Her tagline, "creating healthful habits for life" really incorporates what she teaches and encourages - health and total wellness.
Browning Properties
http://www.browningproperties.com
http://www.browningproperties.com
Created this simple, modern logo for Browning Properties since the completely custom-built bed & breakfast is a hybrid mix of timeless antique beauty and modern, industrial details.
Tietjen's Inc.
http://www.tietjeninc.com
http://www.tietjeninc.com
Completely redesigned the existing logo for this company. Used serifed font to convey the strength and masculinity of the truck equipment. The business has deep Texas roots, so the lone star was a good fit for the symbol to use. It is simple, updated, and has a strong branding to go with the new website.
A Greener Spring - Cloud9 Emporium
Logo design for the A Greener Spring indie marketplace. Used a green, natural color palette, mimicing the organic foods symbol since the marketplace was specifically for green, environmentally-friendly goods.
Etsy Austin
Designed the logo for the Etsy Austin Street Team. I used a Serif font similar to the one Etsy.com uses for their logo. Used a font similar to the "Keep Austin Weird" slogan. Kept the color palette Texas Burnt Orange& Black with a star in the middle since Texas is the Lone Star State.
The team did a play on words for the slogan "Keep Austin Crafty". It was paired with a photo of the Austin, Texas skyline for this web button. I also created the original team blog and designed the layout.
Something Old Something New
Consignment Shop
Consignment Shop
Logo design. Used a hanger as the main image, since a majority of the shop is clothing. The font chosen was an ornamental, flourished serif font.
Business card design. The color palette of browns and blues were chosen for their complementary placement on the color wheel. Went with a non-traditional vertical card design for impact and memorability factor. The cards were printed with a matte finish.
WEB DESIGN
PRINT
Jen Elsasser Bootcamp Flyers
J & J Bootcamp
I love how this ad turned out for J & J Bootcamp! The ad immediately produced sign-ups for the class.
First United Methodist Church
Redesigned their current newsletter to correlate with the launch of the new website. The 12-page spread was designed as a template that they could plug information into with ease. Taught them how to save it as a PDF, which could be emailed, and they were able to cut expenses by emailing the newsletter instead of printing a large volume for the recipients.
La Grange Chamber of Commerce
Hired to create 461 pixel x 64 pixel website banners that promoted the specific pages on the Chamber website: Visitors, Relocation, Directory, Employment, Health, Community, Chamber & Links. They linked to specific pages on the site with imagery from La Grange while using a fun font with an outlined, drop-shadow effect.
Created web buttons for Chamber members to place on their websites to link back to the chamber website and promote their membership.
TraceErase
http://www.traceeraseboard.com
http://www.traceeraseboard.com
As an illustrator for TraceErase, I designed & created 32-page-spread Learning Modules (LMs) for children in school grades from Kindergarten through 4th grade. Worked closely with teachers that had an idea of what the page should look like, and it was my job to create the LMs from their text descriptions. The LMs were for many different subjects: Social Studies, Math, Reading & more.
Dell
Worked onsite at Dell for FogartyKleinMonroe advertising agency. In the Software & Peripherals department. Worked on the Healthcare, Federal, & HiEd mini catalogs mailers.
